Rap veteran Snoop Dogg recently spoke on his role as Priority Records creative chairman and said the company would represent the new West Coat movement.
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According to Snoop, Priority will give him the opportunity to put on artists from the West.
"It's time to open the building back up -- and I felt if I could just get the position that I needed to just get up in there and bring that old music back to life, that I could spark the feeling and create new artists as well," Snoop said in an interview. "So that's what this situation is all about. It's about me going in there, opening up that catalog and bringing that old music back as well as finding some new talent in the West Coast...Priority is going to be based on this West Coast movement because that's what it was centered around. EMI and Capitol [Music Group] is always going to be international. It's all running together so we'll be able to do the West Coast movement -- and just create a great musical vibe..."
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