Wednesday, November 25, 2009

Amerie On Leaving Sony For Def Jam, "They [Were] Going Through So Much Turmoil"

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R&B singer Amerie recently discussed her decision to leave Sony Music to join Rihanna and Rick Ross at Def Jam Records.
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For Amerie, the frequently changing executives influenced her move to Island Def Jam.

"Leaving Columbia was two-fold, the reason I went to Def Jam was specifically because of the company -- their marketing and promotions team," Amerie explained in an interview. "I love what they're doing, but the other reason was L.A. Reid. L.A. Reid and I have crossed paths for years...It wasn't that I wasn't happy. I felt that the project could've gotten more support and more push on the side of marketing and promotions. The people on the team are awesome, but I think what's happening is that the company's been changing. The executives have been changing. It's been like a revolving door and whenever that happens you're so busy focusing on getting all the people necessary for the company that you don't have time to set a plan. And when you do set a plan, then people leave. So that's just what happened. I just felt that, this was a period of time in the company where they're going through so much turmoil, it just wasn't going to be good for the project I had. So I decided I wanted to leave. It went pretty well." (Honey Mag)

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