The marketing behind 50 Cent's Before I Self Destruct iTunes strategy has been revealed showing last-minute moves by Interscope's Jimmy Iovine to lessen the damage from the album's global leaks.
Click here to find out more!
According to reports, 50's first-week 160,000 projected sold copies will also include his iTunes sales.
Like an NFL coaching staff making in-game adjustments on the fly, Interscope's Jimmy Iovine and Steve Berman did some last-minute maneuvering around the release of 50 Cent's Before I Self Destruct following worldwide Internet leaks weeks prior to the original street date. In rapid succession, they pushed forward the physical release date from Nov. 23 to Nov. 17 -- the soonest the CD could be manufactured and shipped -- while also working out a one-week exclusive with iTunes for the digital album, to take effect Nov. 10. In return, iTunes agreed to go against its standard policy and "locked" the album, with only the single available a la carte, selling 46k album downloads during the exclusive window. Additionally, the compilers of the charts agreed to include the initial iTunes sales in the total for first week of general release, which is now looking in the 140-150k range. That won't challenge Columbia's John Mayer, now a lock for #1 with 275-300k. (Hits Daily Double)
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment